In the News

In this issue:

• List Highlights
• Updated Names in the News Lists...
• Lists That Work for Environmental Mailers
• On Our 30th Anniversary - by Susan Anstrand
• The Lake Group Goes Online - by Linda Mietus Bertolli

List Highlights

• The Nature Conservancy - New Names in the News Client

  642,401 Members/Donors

  Early last fall, Names in the News welcomed The Nature Conservancy as a new brokerage and list management client. For almost fifty years The Nature Conservancy has been on the forefront of preserving bio-diversity through the protection of natural resources both domestically and internationally.

  The donors to The Nature Conservancy are an educated and compassionate group of men and women from coast to coast who understand what it takes to keep our natural habitats thriving. The generosity of these donors translates into healthy donations for environmental causes of all types.

  We are delighted to manage The Nature Conservancy's dynamic list of donors and recommend use of this file for environmental mailers and other fundraisers in search of responsive, dedicated donors.

• American Friends Service Committee

  New Names in the News Client 33,118 Donors (exchange only)

  Since 1917 the American Friends Service Committee has worked to relieve human suffering and achieve world peace through innovative nonviolent approaches. AFSC's work in 25 countries and 30 states reflects their commitment to promoting peace, justice and compassion wherever there is suffering. Whether it's families displaced by natural disasters, individuals affected by apartheid or children in need of vaccinations, AFSC puts its resources where they are most needed. For nearly a century the AFSC has attracted generous individuals with heart and conscience - men and women looking to join together to extend social justice to all. The AFSC list is highly recommended for disaster relief offers, social justice appeals and peace causes.

• Democratic Donors to Female Candidates

  New List - 83,592 Donors

  Released onto the list market for the first time last August, this file is made up of generous, educated individuals who support female democratic candidates from all over the country. Many of these donors have given money to at least two female democrats running for public office.

  Connect with passionate, politically active donors who passionately support democratic causes and candidates with healthy direct mail donations.

• Best Friends Animal Sanctuary

  Newly Updated - 149,170 Donors

  As the largest no-kill animal shelter in the World, the Best Friends Animal Sanctuary is an ally for stray and abandoned cats and dogs everywhere. These compassionate and generous individuals give an average donation of $29 to support the care of "non-adoptable" cats and dogs. From animal rights appeals to environmental offers, mailers return to the Best Friends file for solid results.

• Hightower Lowdown

  New Subscriber File - 17,999 Subscribers

  This fast-growing new subscriber file is just what your next campaign needs. Published by Jim Hightower, self-professed "former muckraking reporter and crusading politician," Hightower Lowdown Newsletter prints the stories the media establishment would just as soon keep under wraps. Honest, irreverent articles and news clips expose the latest outrageous happenings on Capitol Hill and Wall Street. Subscribers are educated, politically savvy readers running the gamut from interested citizens to political agitators.

• Nutrition Action Healthletter's Enhanced File

  Income select now available - 668,323 enhanced subscribers

  The Nutrition Action Healthletter has once again improved their file offerings. Mailers can now select both age and income to further target their key demographic profile within this top-performing subscriber list. Readers are active, upwardly mobile men and women, proven to respond to a range of direct mail offers, from cooking catalogs to insurance offers to environmental appeals. Call Names in the News for usage information and place your order for these newly updated and enhanced names.

Newsletter Table of Contents

Updated Names in the News Lists...

Consider these recent list updates, new Names in the News managed properties, and new lists, enhancements and selections for upcoming mailings.

Newsletter Table of Contents

Lists That Work for Environmental Mailers

For this regular In the News feature, we consult our usage database to determine top list recommendations for a particular type of prospecting offer. This winter, we look at Names in the New lists drawing the strongest response and repeat usage for environmental mailers. Check the lists you want to consider for your next environmental mailing. When it comes time to order, just call or fax us for data cards, usage information or further recommendations for your mailer.

Newsletter Table of Contents

On our 30th Anniversary

By Susan Anstrand

1999 marked our 30th year of operation. I've been with Names in the News for 23 of those 30 years - long enough to experience much of our history and to feel excited about celebrating this important milestone.

I've been privileged to see the direct marketing industry grow and change. And I've witnessed our contribution to these advances, and to the nonprofit causes we've served. In 1969 direct mail fundraising for non-profits was a revolutionary idea. Dick Hammond was the leader of that revolution. As a passionate New York City list broker, Hammond recognized that the direct marketing needs of public interest groups and fundraisers were being neglected. He moved to San Francisco and launched Names in the News in an attempt to meet those needs. Some of his clients included.Common Cause, Sierra Club and the ACLU. We've stood alongside our women's rights clients through Roe v. Wade, helped numerous Democratic candidates make it into office, contributed towards saving rainforests and endangered species, and helped fund AIDS research. We were also there in the late sixties and the seventies to help some wonderful civil liberties organizations move a step closer to a world of equality and freedom for minorities and the oppressed, both in America and in other nations.

Dick Hammond passed away in 1989, and we miss his presence and the spirit he brought to the industry and to our clients' causes. I think he'd be glad to see that today we continue to serve many of the same clients he first introduced to direct mail back in '69. And we have another 400 or so nonprofit clients who now rely upon our expertise and systems each time they mail.

These thirty years have also brought with them some amazing advances in the technology used in our industry. Those of you who've been in direct mail for more than a couple of years may remember when we recorded exchange balances on 3 x 5 cards. And, not to date myself, but I can recall tearing apart 4-part carbon copied order forms and popping orders into the mail. Fax technology was years from existence and the phone was much more critical both to relaying information and developing relationships. In those days taking a state or sex select off a list was considered advanced and highly targeted list marketing.

The last three decades have certainly brought numerous changes to both the direct marketing industry and the nonprofit community. On this, our thirtieth anniversary, we celebrate these changes. And we celebrate you, our clients. We hope to work with you and be a part of your cause for the next 30 years. See you in 2029.

Newsletter Table of Contents

The Lake Group Goes Online

By Linda Mietus Bertolli

Names in the News' parent company, The Lake Group, has announced the launch of L@ke Interactive, a new division offering e-mail list services. L@ke Interactive will offer a full set of e-mail list management services, plus list brokerage programs designed to provide direct marketers with comprehensive solutions for generating list revenue and targeting new customers on-line.

As an e-mail service provider L@ke Interactive will also provide database management services, e-mail deployment services, use of e-mail marketing software, web interface, campaign management, real-time tracking, reporting and marketing analysis.

Services Will Include:

• E-mail Database Management
• E-mail Deployment Services
• E-mail List Management
• E-mail List Brokerage
• E-mail Campaign Management
• E-mail Campaign Tracking and Reporting

L@ke Interactive provides safe, easy and reliable solutions to communicating with both customers and prospects via e-mail.

To learn more about L@ke Interactive you can contact: Ryan Lake or Rob Sanchez at (914) 925-2400 or at their email addresses rlake@lakegrp.com and rsanche@lakegrp.com.