Nonprofit and Industry Resources

We regularly review the trade magazines, articles, web sits and other resources of interest to direct marketers, e-mail marketers and fundraisers. Keep current on industry events and trends by checking out a few of these online (and offline) resources. Here are a few recommended publications and websites, plus a listing of some of the more prominent trade organizations in the nonprofit and direct marketing worlds.

Use our commentary as a guide to select the resources best suited to your current needs.

Industry Trade Magazines, Publications & Periodicals

• NonProfit Times www.nptimes.com

  THE monthly publication for all those working in the nonprofit sector. Articles feature the latest in fundraising trends, success stories, legislation and more.

• DM News www.dmnews.com

  A solid weekly magazine with all the news of the industry: list information, postal legislation, the latest trends and techniques, mergers and acquisitions and much more. An important publication for brokers, managers and all marketing consultants who need to stay on top of industry news. Check out their quarterly Nonprofit Fundraising features for updates on news and trends in the not-for-profit community.

• IMarketing News www.dmnews.com (click on internet marketing)

  New this year, an adjunct to DM News that focuses exclusively on internet issues and trends. Watch as this publication builds content and circulation.

• DIRECT www.directnewsline.com

  An excellent monthly trade magazine with more comprehensive articles on dm trends and industry leaders. A "must" for all who call themselves direct marketers.

• NonProfits and Technology www.pnnonline.org

  A helpful resource for all in the nonprofit sector who need advice and assistance with the technical aspects of fundraising and campaign development. (published by Philanthropy News Network)

• In the News (Names in the News' quarterly newsletter)

  Our hands-down favorite - a quick guide to the latest news regarding Names in the News' clients and managed lists. You'll also find informative articles, a guide to upcoming DM and Nonprofit events and list recommendation guides for mailers and brokers

• Target Marketing www.targetonline.com

  A good marketing magazine, second only to DIRECT in terms of interesting features and articles. A fine choice for marketers in catalog or publishing fields.

• Fundraising on the Internet: Recruiting and Renewing Donors Online - Edited by Nick Allen and Mal Warwick, Copyright 1996

  Fundraising experts provide thoughts and insights(with web site examples) as to the content, formatting and future of fundraising online.

• Direct Marketing and Nonprofit Organizations

  A great starting point when looking for news and the latest in legislation and trends affecting your industry.

• Direct Marketing Association (DMA) www.the-dma.org
  • DMA NonProfit Council
  • DMA List Council
• NSFRE (National Society of Fundraising Executives) www.nsfre.org
• National Council of Nonprofit Associations www.ncna.org